Fougasse (Kenneth Bird 1887-1965) Careless Talk Cost Lives, The complete set of eight posters , printed for HMSO 1940 - 31.8 x 20.4 cm (8) This size was extensively used for display in the Red Telephone box design by Sir Giles Gilbert Scott
This set of posters were sent to a Mrs Harold S Gillette of 2741 Sixth Avenue Fort Worth Texas in November 1940 by Hugh Gibson Ambassador to USA in Belgium, the posters where given to her niece who gifted them to the vendor ( see 1940 US Newspaper cutting to be sold with the lot relating to the story behind the posters)
Fougasse, whose real name was Cyril Kenneth Bird, was a well-known cartoonist and editor of the magazine Punch when war broke out. He convinced the Government to use humour for wartime propaganda. He believed the sharing of a joke enabled a poster to persuade without causing resentment by appearing to preach. Fougasse designed the series of eight posters for the Careless Talk Cost Lives campaign, like a lot of his official work he did not charge the Ministry of Information a fee for what became the most famous set of posters of World War 2. They were produced in a variety of formats both for indoor and outdoor display, and proved so popular that they were even reproduced on textiles. with thanks to the V & A
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